Today, it's not only the message that matters, but how and where you reach your audience. It's about connecting. Interactivity. Going to your audience rather than asking them to come to you.
It's about understanding the candidate. Knowing what triggers the seasoned professional. Reaching a new generation that has grown up with the internet. Who blog and twitter and facebook all while texting.
It's about developing digital innovations. Social strategies. Mobile applications — putting your message, literally, in the palm of their hands. Connecting with candidates on their terms — in ways in which they are comfortable.
It's about creating and managing your brand. Deploying it socially. Digitally. It's about answering: what's in it for me? Is this opportunity relevant? It's building tools that engage the candidate. That capture top talent.
It's about targeting your message. Using an entire arsenal of tools designed to get results. Measuring its effectiveness. Tracking. Optimizing. It's about deploying technologies and messaging that works.